Clarins Celebrates National Day of Masking

According to a press release, French luxury skincare brand Clarins has joined forces with beauty expert Kathleen Jennings to officially declare July 16th National Day of Masking. Commencing each year on July 16th, the holiday will serve as a source of inspiration that celebrates and encourages the act of normalizing self-care by wearing your skincare mask of choice – mark the holiday by sharing your favorite skincare mask and tagging #NationalDayofMasking.

As a former attorney and a mother of three, Texas-based beauty guru Kathleen Jennings has asserted her expertise and know-how within the vast world of beauty and all things skincare. Having cultivated a loyal online presence and social following, the skincare enthusiast and face mask aficionado has amassed an engaged beauty community. She provides daily in-depth product reviews, tutorials, and promotions by offering an honest, unfiltered approach to beauty and skincare. Jennings has a unique daily dialogue with her engaged social community, reposting followers who tag HER while wearing beauty products they purchase based on her reviews. To drive home the mission of normalizing self-care and wearing your favorite skincare mask during everyday activities, Jennings, in partnership with Clarins, is proud to announce National Day of Masking.

Jennings' "Holy Grail" beauty product is the Clarins V-Facial Intensive Wrap (better known as the Clarins Depuffing Mask to her online community), praising its incredible facial depuffing effect. "Whenever I find a product like the Clarins Depuffing Mask, and it actually delivers on its claims, it's like hallelujah! I want to make it a point to share it with the rest of the beauty and skincare world," says Jennings. This award-winning mask is instantly recognizable on social media due to the cream-mousse mask's beard-like appearance, which targets key depuffing zones below the eyes and above the neck to combat skin issues brought on by stress, heat, and hormonal changes. This innovative plant-based formula includes Beautyberry & Ginger extracts, as well as Horse Chestnut Escin, which relieve puffiness and visibly refine facial features, while Lady's Mantle and Alchemilla extracts promote a radiant, even skin tone.

The social media facial de-puffing movement – spearheaded by Jennings – has transformed the Clarins V-Facial Intensive Wrap into a top seller for the brand, and is its #1 seller at Sephora. To celebrate and fulfill Jennings's 2021 birthday wish, Clarins is marking her birthday as #NationalDayofMasking. Clarins V-Facial Intensive Wrap is available at Sephora.