EDGE on the Net

Calling all grooms and husbands-to-be. Indulge yourselves in a new spa experience at The Peninsula Beverly Hills.

As same-sex couples move towards matrimony, has created "Groom the Grooms", a guy-centric luxury spa journey designed to ease stress and provide a photo ready glow for the couple to be.

Long known as a luxurious beauty destination for Hollywood’s elite, The Peninsula Beverly Hills Spa offers relaxing, highly advanced and restorative treatments, including customized facials, massages, body wraps, manicures, pedicures and more.

Located adjacent to the 60-foot rooftop swimming pool and The Roof Garden restaurant, the Spa is open daily from 8:00 am to 10:00 pm. The hotel is located in the heart of one of the world’s most glittering cities, next to the financial and shopping sectors of Beverly Hills’ golden triangle, including the famous Rodeo Drive.

Inclusions in the "Groom the Grooms" mens pre-wedding pampering journey are:
• 60-minute Peninsula Signature Massage
• Gentleman’s Facial
• Complimentary glass of Champagne or Scotch
• Complimentary Spa Gift Bag
• Complimentary Valet Parking

"Groom the Grooms" is priced at $365 per person and requires reservations which can be made by calling 310.975.2845 or by visiting www.peninsula.com/beverlyhills